"Amar é viver": The New Olsson & Jensen Collection

7 February 2025

"Amar é viver": inspired by the old Portuguese Palaces.

The famous Swedish brand Olsson & Jensen has launched its long-awaited new collection for this season, entitled. “Amar é viver”a line that pays tribute to life, love and the small joys that it gives us every day. With a design that fuses modern style and historical textures with subtle and worn colors, this collection not only transforms spaces, but invites us to live them with fullness and passion.

Olsson & Jensen’s new “Amar é viver” collection is a true homage to the beauty, history and elegance of old Portuguese palaces. Through a unique fusion of sophistication and warmth, this design line transforms modern spaces with the classic and romantic air of traditional Portuguese architecture. “Amar é viver” invites you to immerse yourself in the grandeur of life and love, fusing the best of tradition with a contemporary approach.

Explore more about Olsson & Jensen’s new collection in the following blog post.

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The Inspiration: Portuguese Palaces

The “Amar é viver” collection is inspired by the opulence and charm of old Portuguese palaces, known for their imposing architecture, ornate details and a perfect blend of baroque and neoclassical styles. These palatial mansions, with their elegant gardens, wrought iron balconies and rich interiors, serve as the perfect backdrop for this collection that pays homage to timeless beauty.

Each piece in the collection is designed to evoke the essence of these mansions, with noble materials and refined details that invite you to live in an environment full of history and elegance.

Key elements of the collection

Furniture with classic lines and ornamental details: The tables, chairs and chests of drawers in this collection are inspired by the shapes and proportions of antique furniture, but with modern finishes that give them a timeless elegance.

The Andy chair with its timelessly elegant form fits effortlessly into modern interiors, while the bouclé fabric introduces a tactile richness that invites both comfort and visual depth. The soft, sculptural texture brings understated elegance, transforming any space with its quiet sophistication.

Warm, rich colors: The color palette is based on the deep, warm tones found in Portuguese palaces. From deep blue, emerald green and terracotta to aged gold, the colors evoke sophistication and comfort, while creating an ambiance full of intimacy and glamour.

Noble materials: Noble wood, marble, hand-painted ceramics and velvet are some of the materials that characterize this collection. These materials not only provide visual luxury, but also a sense of solidity and permanence reminiscent of the architecture of historic mansions.

Decorative accessories with handcrafted details: The vases, mirrors and lamps in the collection are unique pieces that imitate the decorative elements found in old mansions.

Discover the collection of "vintage furniture" from Olsson & Jensen

Olsson & Jensen love vintage! Decorating with antique furniture gives the room a personal touch and for them it’s the details that make the difference. Each piece is unique and has its own story.

Details to Fall in Love: Charming Accessories

The “Amar é viver” collection stands out for its decorative accessories full of character. Following the tradition of Portuguese palaces, many of these elements have unique details, handmade by local artisans following ancestral techniques.

Mirrors with golden frames: Inspired by the opulence of old salons, the mirrors in this collection have elaborate frames, some of them in aged golden tones, which reflect the light in a soft and warm way, visually enlarging the space.

Hand-painted vases and decorative ceramics: The ceramic pieces in the collection have hand-painted finishes reminiscent of old Portuguese ceramics, with vibrant colors and floral designs that bring a touch of freshness and authenticity to interiors.

Elegant lamps: The new Lennon and Yoko lamps are a fusion of classic and modern design. With handcrafted marble veneer hangers, each lamp is a unique piece. Meticulous craftsmanship and attention to detail in every element make each lamp a true work of art.

Discover the new tableware "EDEN" from Olsson & Jensen

Beautiful series made of stoneware porcelain.

How to Integrate "Amar é viver" at home

If you love the idea of adding a touch of luxury and sophistication to a home’s décor, “Amar é viver” is the perfect collection. Here are some tips on how to integrate it:

Create a warm ambiance with key pieces: Use furniture from the collection as centerpieces, such as a dining table with a baroque design or a chandelier that blends perfectly with the rest of the décor.

Combination of colors and textures: Mix the rich colors of the collection with soft textiles such as velvet or linen to create a balanced ambience. A velvet sofa in deep blue or olive green can be the centerpiece of the living room, combined with cushions and rugs in shades of gold or terracotta.

Accessories that tell a story: Accessories such as hand-painted vases, lanterns or gilded mirrors can liven up any wall or flat surface, providing a touch of distinction and elegance.

Olsson & Jensen’ s “Amar é viver” collection is a true tribute to the old Portuguese palaces, combining the best of tradition with a contemporary approach. Each piece not only embellishes spaces, but invites you to live and love every corner of your home with elegance, history and sophistication. With this collection, you will transform any home into a place where beauty and love for life are felt in every detail.

Explore more about Olsson & Jensen